12 Website Governance Tips for Better Content Marketing
In this post, we cover 12 tips for planning and executing a good website governance strategy that helps you consistently meet business and marketing goals over time and across teams.
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Why Heading Tags and Content Structure Matter
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines and screen readers as well.
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RFPs Are Not a Sustainable Business Practice
In this post, we explore how a Request for Proposal (RFP) can set up large, complex projects for failure. We also uncover why RFPs are not a sustainable business practice and share several alternative and more equitable approaches to finding a vendor for your next project.
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Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
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Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
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How to Successfully Navigate a Homepage Redesign
In this post, we cover how to manage stakeholder expectations about content during a homepage redesign and beyond.
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Content Governance: Questions to Ask Before Launching a User Forum or Community Site
She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community.
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Content Governance: Categories vs. Tags
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for?
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