Certified B Corporations (B Corps) are for-profit companies that use the power of business to build an inclusive and more sustainable economy. We are redefining success in business.
Mightybytes and other B Corps use an objective, third-party assessment, the B Impact Assessment, to meet the highest verified standards of social and environmental performance, transparency, and accountability. As an Illinois Benefit Corporation, we have also woven this commitment to a triple bottom line of people, planet, and prosperity into our company’s legal structure. As agencies go, this makes Mightybytes a more trustworthy and reliable partner to collaborate with on projects.
As a socially responsible organization, it is important for us to work with partners who share our values. When we met the Mightybytes team, we were excited that they spoke the same language, foregoing a typical agency’s technical jargon in favor of listening and frank, honest conversations about goals, strategy, and defining success. When we learned that, as a B Corp, they also put mission and purpose at the heart of their work, there was an immediate sense of kinship. Choosing to work with them was an easy decision.
Sharon Miller, Director, Web Communications
To this end, B Lab, the nonprofit that certifies B Corps, twice saw fit to include Mightybytes in its annual Best for the World list of global leaders creating the future of business. We were included for our corporate governance, which evaluates the overall mission, ethics, accountability, and transparency with which we run our company.
B Corps Are Better Businesses
Research has shown: companies that align purpose with profit outperform their peers over time while also reaping the benefits of better customer loyalty, higher employee retention and productivity, and increased interest from investors.
B Corporations legally expand their fiduciary duty of care to include care for people, care for communities, and care for the natural world on which all life depends. That is what makes B Corps more trusted and more attractive to people who want to work for, buy from, and invest in companies that reflect their values.
Jay Coen Gilbert, Co-Founder
Because we consider all stakeholders when making decisions, B Corps are better companies to do business with. If you want to increase your chances for shared success, work with a B Corp.
Better for Workers
Certified B Corps are regularly audited on team management and employee engagement practices. Compared to traditional companies, Certified B Corps are:
- 43% more likely to pay the majority of employee health insurance
- 27% more likely to pay all their hourly workers a living wage
- 88% of service-industry B Corps allow flex-time schedules
As an LGBTQ+-owned organization, we have built an inclusive work environment where all company stakeholders feel their voices can be heard and employees can bring their whole selves to work. We offer the best benefits our resources will allow, and make every attempt to balance flexibility with reality.
Better for Communities
Certified B Corps are also evaluated on how philanthropic and other giveback initiatives are built into their business models. For Mightybytes, this means a few things:
- We are a 1% for the Planet member, donating 1% of our topline sales to environmental charities.
- We provide free, online educational materials and host educational events for anyone who is interested.
- We co-host a local community of B Corp leaders that produces events for people interested in using business as a force for good.
Better for the Environment
By prioritizing environmental performance, Certified B Corps:
- Outperform other businesses by 16% on addressing climate change
- Are 87% more likely to manage greenhouse gas emissions reductions
- Are nearly three times as likely to use 100% renewable energy
At Mightybytes, sustainability principles drive everything we do, from our green office and living plant walls to our company policies, and by being leaders in the field of sustainable web design. We take our commitment to the environment very seriously.
Better for Our Customers
Finally, Certified B Corps measure their impact on customers by designing products and services to promote a public benefit or solve specific social and environmental problems. For Mightybytes, this means aligning our B Corp values with those of our clients:
- Nearly 90% of our client base is comprised of nonprofits, social enterprises, community foundations, educational institutions, conscious companies, and other B Corps.
- 75% of our recent projects have an explicit social or environmental goal to provide education opportunities, promote mental health, expand digital accessibility, improve environmental quality, increase arts engagement, and so on.
We take great pride in our client relationships and always strive to create mutual value with every project. Our clients count on us as a trusted partner who will go to bat for them, and we do everything within our power to uphold these high standards.
We have learned much more from Mightybytes than we would expect from a conventional vendor. The company challenges us to think differently about what actions we want our supporters to take, how we raise money, and what our relationships with the for-profit sector could and should become.
Joel Brammeier, CEO
Alliance for the Great Lakes
B Corps are the Future of Business
As of mid-2019, the growing global B Corp community represents nearly 3,000 Certified B Corps in 64 countries and 150 different industries. As more employees demand work that is meaningful, more customers choose to support brands that inspire them, and society in general calls for companies to be more responsible, B Corps lead the way toward an inclusive and more sustainable economy, each using business as a force for good in their own unique way.
For more information on how we integrate purpose with profit, check out these resources:
- Read our 2018 Benefit Report, a legal requirement of being a Public Benefit Corporation that outlines our triple bottom line commitment.
- Read our Agencies of Change series on B the Change.
If you have specific questions about any of the above, please feel free to get in touch with us.