Creating a customer journey map can help you design better products and services and improve your relationships with customers. We recently ran one of our services through the customer journey mapping process. Read on to find out what we learned and download a free customer journey map template.Read More ›
In the past, some of our projects hit snags when it came time to deal with content. Adopting a “content first” approach can smooth out wrinkles in the website redesign process.Read More ›
Sorry RFP, it’s been a nice run, but we’re breaking up with you.
For years, like many other digital agencies, the majority of Mightybytes’ work came from projects that typically started by responding to some sort of RFP, or Request for Proposal. This year we decided to significantly cut down on the number of RFPs we respond to with a goal of dropping them altogether in 2017. So far this process is working. Billing is up, project overages are down, and we’re not wasting time on proposals we have very little chance of winning. Most importantly, clients are happy. They’re getting quality work at a fair price. Here’s what we have learned along the way.Read More ›
Both sustainability and UX design are dedicated to creating great experiences for people. For experiences to be both people and planet-friendly, more sustainable choices should be easier to make than their less environmentally-friendly counterparts. But when crafting user experiences, is making choices for users a wise move, even if those choices promote more sustainable behavior? In this post, we will discuss options for creating digital products and services that serve the needs of both people and planet without being disruptive or deceptive.Read More ›
Every business or organization wants to see increased conversion rates. When we work with clients to define goals for the digital products we build, a consistent desire for increased donations, purchases, or email sign-ups over time drives most of these conversations. Everyone wants to see a graph of KPIs trending upward, but how far are we willing to go to keep increasing those numbers? Some companies have turned to deceptive practices—or dark patterns in UX parlance—to keep the balance sheet in the black.
As a B Corp, Mightybytes is committed to using business as a force for good in the world. As a digital agency, the internet is where we do that. Below are six examples of using UX design as a force for deception. Don’t do these things.Read More ›
People-friendly digital products and services are often more planet-friendly as well. That’s because the faster you get users to the content they need, the less energy is used. And our websites and mobile apps use a lot of energy. In fact, the internet is well on its way to being the largest source of carbon emissions in the world. According to Greenpeace, if it were a country, the internet would be the sixth largest user of electricity behind China, the U.S., Japan, India, and Russia. And very little of that electricity comes from renewable sources. But this is something we can fix.Learn More ›
If you have a lot of content on your site, multiple authors, and no long-term governance plan, it’s probably time for a content audit. In this comprehensive post we will cover several common reasons why you might need a content audit, then walk you through the process of executing one.Read More ›
Just in time for Earth Day 2016: this week we installed our latest exhibit for John G. Shedd Aquarium, a series of games that showcase the aquarium’s sustainability initiatives while also educating players on how to improve their own environmental impact.Read More ›
For three years, our free web sustainability tool Ecograder has crawled URLs and ranked them on performance, usability, findability, and use of renewable energy. We have compiled and assessed all the data Ecograder collected during that time. Check out the infographic below for some helpful information on the state of a more planet-friendly internet.Read More ›
In this post we’ll talk about how style tiles, content patterns, and component design can save time while creating a more flexible design system for your website or digital product.Read More ›