Blog

Page briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what’s needed to produce great content. Download our free template at the end of this post.

For this content toolkit, we compiled some of our best content strategy, storytelling, SEO, governance, and analytics resources. We hope you find this collection useful for your next website or content marketing project.

In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your content marketing.

After COVID-19, we have an incredible opportunity to redesign our social systems and the economy so they work for people and the planet alike. In this post, we explore how that might work.

In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential friction with your organization’s stakeholders.

We’ve seen it over and over: companies tell purpose-driven stories that fail, or worse, blow up in their faces. But why does this happen? In this post, we outline seven pitfalls to avoid when telling your sustainability story.

In this post, our new Head of Impact Strategy shares five ways that companies can create shared value and outlines how this will influence our work at Mightybytes in the coming years.

In this post, we highlight the important role editorial guidelines play in executing—and maintaining—a successful content strategy, especially for organizations that want to scale their content marketing efforts over time.

An effective content governance plan is critical to the success of any organization’s content strategy. Sticking to it, however, can be a challenge: things go off the rails when real-world challenges get in the way of your best laid plans. In this post, we discuss how to successfully implement a content governance plan to set your organization up for long-term success.

Let’s get our priorities straight! In this guide, we share how to prioritize features for digital products and services. Doing this in cycles can help you manage stakeholder expectations, keep budgets and timelines in check, and improve chances for long-term success.