Personas can be helpful research tools, but they’re not perfect. In this post, we’ll explore where personas shine, why they sometimes fail, and ways to use them effectively without blowing your budget. If you’re creating a new product, you want to be sure it solves the right problems for the right people. By focusing on […]Read More ›
A design system can help teams create scalable, efficient, flexible, and consistent digital solutions across a range of products and services. In this post, we cover what design systems are, how they work, and ways to employ them in organizations of varying sizes.Read More ›
Want to know how many people with disabilities use your site? In this post, we’ll explore why that may not be as easy as you might think.Read More ›
In this first post of our series on digital accessibility and inclusive design, we explore the connection between accessibility and sustainability for websites, apps, and other digital products.Read More ›
As an Illinois Public Benefit Corporation, Mightybytes is required by state law to publish an annual report describing our benefit to society. Here’s what that meant to us in 2016.Read More ›
Creating a customer journey map can help you design better products and services and improve your relationships with customers. We recently ran one of our services through the customer journey mapping process. Read on to find out what we learned and download a free customer journey map template.Read More ›
In the past, some of our projects hit snags when it came time to deal with content. Adopting a “content first” approach can smooth out wrinkles in the website redesign process.Read More ›
Sorry RFP, it’s been a nice run, but we’re breaking up with you.
For years, like many other digital agencies, the majority of Mightybytes’ work came from projects that typically started by responding to some sort of RFP, or Request for Proposal. This year we decided to significantly cut down on the number of RFPs we respond to with a goal of dropping them altogether in 2017. So far this process is working. Billing is up, project overages are down, and we’re not wasting time on proposals we have very little chance of winning. Most importantly, clients are happy. They’re getting quality work at a fair price. Here’s what we have learned along the way.Read More ›
Both sustainability and UX design are dedicated to creating great experiences for people. For experiences to be both people and planet-friendly, more sustainable choices should be easier to make than their less environmentally-friendly counterparts. But when crafting user experiences, is making choices for users a wise move, even if those choices promote more sustainable behavior? In this post, we will discuss options for creating digital products and services that serve the needs of both people and planet without being disruptive or deceptive.Read More ›
Every business or organization wants to see increased conversion rates. When we work with clients to define goals for the digital products we build, a consistent desire for increased donations, purchases, or email sign-ups over time drives most of these conversations. Everyone wants to see a graph of KPIs trending upward, but how far are we willing to go to keep increasing those numbers? Some companies have turned to deceptive practices—or dark patterns in UX parlance—to keep the balance sheet in the black.
As a B Corp, Mightybytes is committed to using business as a force for good in the world. As a digital agency, the internet is where we do that. Below are six examples of using UX design as a force for deception. Don’t do these things.Read More ›