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01.22.2017

What is a Customer Journey Map? [Free Template Download]

Posted by Tim Frick in Business Strategy, Design, Digital Marketing, UX Design tagged with terminology

Graphic of a stylized customer journey map shows how joyous or painful the experience can be for the customer
Creating a customer journey map can help you design better products and services and improve your relationships with customers. We recently ran one of our services through the customer journey mapping process. Read on to find out what we learned and download a free customer journey map template. Read More ›
06.19.2016

Why You Need a Content Audit (And How to Run One)

Posted by Tim Frick in Content Strategy, Digital Marketing, SEO and SEM Strategy tagged with terminology

Cells in content audit spreadsheet
If you have a lot of content on your site, multiple authors, and no long-term governance plan, it’s probably time for a content audit. In this comprehensive post we will cover several common reasons why you might need a content audit, then walk you through the process of executing one. Read More ›
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