Seven Core CDR Principles
Here are seven core CDR principles that will help you incorporate more ethical and responsible digital practices within your organization.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
What Can We Really Do About Spam?
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might…
Our Problem-Framing Guide
Problem framing can help project stakeholders get on board with precisely which problem you aim to solve, why, and for whom. In this article, we break down the problem framing…
Web Sustainability: Frequently Asked Questions
Here are answers to the most frequently asked questions about web sustainability, including what it is, who it affects, and how to meaningfully address it in your organization. Web sustainability…
What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
Impact of AI Overviews: What You Need to Know
In this article, we explore ten ways to responsibly navigate the impact of AI Overviews on your content strategy and SEO efforts.
How Crawl Optimization Improves Website Sustainability
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue.
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…
Build a More Sustainable Marketing Stack
Use these tools to create a more sustainable marketing stack that prioritizes people and the planet across your digital products, services, campaigns, and programs.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.