What are Page Briefs? [Free Template Download]
Page briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what's needed to produce great content. Download our free template at the end of this post.
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Level Up Your Marketing Game with This Content Toolkit
For this content toolkit, we compiled some of our best content strategy, storytelling, SEO, governance, and analytics resources. We hope you find this collection useful for your next website or content marketing project.
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How to Use SEO to Drive Sales & Increase Conversions
On average over the past year, our clients get 30-60% of their website traffic from organic searches. We look at
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How to Vet and Hire an SEO Agency
In this handy guide, we share how to vet and hire an SEO agency partner for long-term success.
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How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective content strategy.
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Why Heading Tags and Content Structure Matter
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines and screen readers as well.
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Using Web Content Accessibility Guidelines to Improve Your Website
In January 2018, new U.S. regulations took effect for making federal websites accessible to people with disabilities. In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.0) to make your website more accessible for everyone.
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5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a recent digital marketing event at Mightybytes—for staying on top of your goals.
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Why You Need a Content Audit (And How to Run One)
If you have a lot of content on your site, multiple authors, and no long-term governance plan, it’s probably time for a content audit. In this comprehensive post we will cover several common reasons why you might need a content audit, then walk you through the process of executing one.
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Seven Lessons From Website Redesign Projects
Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations shared expertise on how to navigate a site overhaul with ease.
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