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Blog Author: Nicole Hunter

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01.12.2023

What Can We Really Do About Spam?

Posted by Nicole Hunter in Digital Marketing, Privacy and Security, Sustainability

Image of a hand selecting the 'Report spam' option in a pulldown menu
Spam is one of those daily problems we deal with when communicating via the internet. For the 20-year anniversary of the CAN-SPAM Act, we explore what you can do about spam and what a spam-free future might look like.  Read More ›
10.12.2022

What is Your Data Disposal Strategy?

Posted by Nicole Hunter in Data and Analytics, Sustainability tagged with Corporate Digital Responsibility

illustration of a trash can
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices. Read More ›
06.20.2022

Solidarity, Not Pridewashing 

Posted by Nicole Hunter in B Corporation, Business Strategy

Pride protest sign that reads LGBTIQ+ Lives Matter
In this post, we explore ways to move beyond Pridewashing to create authentic policies and communications that support LGBTQ+ equality not only in the month of June but throughout the year.  Read More ›
05.17.2022

Content Clusters: The Pillars of Your Content Strategy

Posted by Nicole Hunter in Content Strategy, Digital Marketing, SEO and SEM Strategy

Illustration showing a content cluster
Content clusters are important to both SEO and content strategy. But how, specifically, do they work? In this post, we explore how content clusters can improve your digital marketing while also helping users quickly find content that is relevant to their needs.  Read More ›
11.15.2021

Why You Should Use Structured Data

Posted by Nicole Hunter in Data and Analytics, SEO and SEM Strategy

graphic illustration of a baker holding a wedding cake
In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more. Read More ›
05.19.2021

How to Get Started with Web Accessibility Today

Posted by Nicole Hunter in Accessibility tagged with Corporate Digital Responsibility

featured blog image showing calendar and five accessibility icons
There is a lot to learn with web accessibility. From legal implications to design and technology practices, it can be difficult to know where or how to start. Plus, how do you maintain progress over time? In this post, we share practical tips to jump start digital accessibility efforts within your organization. Read More ›
05.12.2021

Gutenberg Migration: Step-by-Step

Posted by Nicole Hunter in Content Strategy, Digital Marketing, Web Development tagged with Gutenberg, Product Management

illustration showing a content audit, the WordPress logo, and website page components
In this post, we cover key steps you should consider taking when migrating your website to Gutenberg, the WordPress' block-based editor. Read More ›
03.27.2021

Data Privacy Checklist [Free Download]

Posted by Nicole Hunter in Privacy and Security tagged with Corporate Digital Responsibility

data privacy illustration of a padlock
In this post, we share tips for protecting your users’ privacy and maintaining compliance with new and emerging laws like Europe’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA). Download our free data privacy checklist at the end.  Read More ›
05.28.2020

What are Page Briefs? [Free Template Download]

Posted by Nicole Hunter in Content Strategy, SEO and SEM Strategy tagged with Governance

Page briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what's needed to produce great content. Download our free template at the end of this post. Read More ›
05.08.2020

How Story Structure Improves Content Marketing

Posted by Nicole Hunter in Content Strategy, Digital Marketing tagged with Story Structure, Storytelling

story structure featured illustration
In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your content marketing. Read More ›
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