Blog Author: Nicole Hunter

Content clusters are important to both SEO and content strategy. But how, specifically, do they work? In this post, we explore how content clusters can improve your digital marketing while also helping users quickly find content that is relevant to their needs.  Read More ›

In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more. Read More ›

There is a lot to learn with web accessibility. From legal implications to design and technology practices, it can be difficult to know where or how to start. Plus, how do you maintain progress over time? In this post, we share practical tips to jump start digital accessibility efforts within your organization. Read More ›

In this post, we cover some key steps you should consider taking when migrating your website to Gutenberg, the new block-based editor in WordPress. Read More ›

In this post, we share tips for protecting your users’ privacy and maintaining compliance with new and emerging laws like Europe’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA). Download our free data privacy checklist at the end.  Read More ›

Page briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what's needed to produce great content. Download our free template at the end of this post. Read More ›

In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your content marketing. Read More ›

In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential friction with your organization’s stakeholders. Read More ›

In this post, we highlight the important role editorial guidelines play in executing—and maintaining—a successful content strategy, especially for organizations that want to scale their content marketing efforts over time. Read More ›

In this post, we discuss how to successfully create—and implement—a content governance plan that sets your organization up for long-term success. Read More ›