Building Integrated SEO & PPC Campaigns

Posted by in Digital Marketing, SEO and SEM Strategy

bullseye ppc and seo graphic
Paid search and SEO should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Mightybytes’ go-to PPC wizard Matt Cardoni (he’s managed PPC campaigns for some pretty big-name B Corp retailers, y’all) calls this “the Cardoni metric,” and he's agreed to explain it for our audience. Warning: this piece is a little technical. Be prepared to have your mind blown. Read More ›

Does My H1 Tag Always Have to Be Optimized for Search?

Posted by in Content Strategy, Design, Digital Marketing, SEO and SEM Strategy

h1 headline in a circle
Content plays as important a role as design on your website's homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find you via search. Because of the importance placed on web copy for search, we often see our clients struggle with balancing beautiful design and marketing copy with what they know Google will want to see when crawling their home page. Read More ›

Not-So-Scary SEO: Will Rebranding Hurt Our SEO?

Posted by in Digital Marketing, SEO and SEM Strategy

SEO keyword strategy featured image
Sometimes companies outgrow their names. It's a perfectly normal part of the business lifecycle, and at Mightybytes, we've worked with a few companies who either underwent a name change or were considering one. But if you change your company name, what happens to your search traffic? Will customers still be able to find you online? In this post, we'll take a look at some considerations when rebranding as it relates to how people find your company online, and we'll offer some practical tips for managing your content and maintaining your rankings if and when your company changes its name. Read More ›