Good UX design practices make the difference between an okay website or digital product and a great experience that delights, or even excites users while also meeting your business or marketing goals.
Strong user experience design typically has a dramatic impact on your bottom line, improves brand value, and, most importantly, helps your customers or stakeholders quickly and easily get what they need.
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but carefully considered navigation — validated through UX tools like tree testing — will guarantee that site content will be accessible.
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Designing for mobile devices first can lead to more user-friendly—and energy efficient—digital products and services. In this post, we explore why mobile first is a potentially more sustainable design approach.
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The argument against using image carousels—those rotating content teasers that take center stage on so many homepages—is on the rise. In this post, we explore five image carousel alternatives you might want to use on your website.
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Discover how card sorting—a user experience (UX) design exercise that engages real users—can inform a website's information architecture and help people more quickly find the content they need.
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Wireframes and interactive prototypes are the blueprints behind any successful digital product. In this post, we share how wireframing and prototyping can improve your next project.
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If you have paid any attention to the world of web design lately, you’ve likely heard of responsive web design. It’s the new Big Thing, and as such it’s seen its fair share of hype as well as backlash. What designers need to understand about responsive web design is that it’s essentially a screen-size solution, not necessarily a full mobile solution.
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In this post, we explore how incorporating user interviews into the digital product design process provides value and, ultimately, saves time and money.
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