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02.15.2018

Five User Research Methods for Better Digital Products

Posted by Tim Frick in Design, UX Design tagged with User Research

Graphic depicting insights from user research
Conducting user research can help you create useful, well-loved web and mobile applications. Otherwise, you run the risk of designing products based on personal biases and hunches, which are often wrong. Here are five methods to help you build better digital products. Read More ›
06.06.2017

How to Create More Inclusive User Personas

Posted by Tim Frick in Business Strategy, Content Strategy, Design, Digital Marketing, UX Design tagged with Inclusion, User Research

graphic personas illustration of person in white circle surrounded by 5 colored shapes
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more inclusively and effectively without blowing your budget. Read More ›
03.27.2014

The Benefits of Tree Testing Your Navigation

Posted by Mightybytes in Design, UX Design tagged with User Research

graphic of how tree testing informs website navigation
Website navigation may seem like an easy and intuitive thing for stakeholders to piece together at the outset of a website redesign, but carefully considered navigation — validated through UX tools like tree testing — will guarantee that site content will be accessible. Read More ›
10.07.2011

Conducting User Interviews for Digital Products

Posted by Mightybytes in Design, UX Design tagged with Product Management, User Research

illustration of a user interview
In this post, we explore how incorporating user interviews into the digital product design process provides value and, ultimately, saves time and money. Read More ›
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