How Error Pages and Redirects Make Your Website More Sustainable

Make your content more findable by using customer friendly error page and appropriate redirects. It's an SEO best practice, that will also make your website greener.
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How to Use Keywords for SEO and Web Sustainability

In this post, learn how to add keywords and phrases to your pages to improve SEO, increase your content's 'findability', and reduce your website's carbon footprint.
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Measure What Matters : Funnel Paths

By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.
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Measure What Matters: Defining Goals to Get More From Google Analytics

Measuring activity on your site means more than just counting the number of views. By setting up goals early on, you can gain deep insights into how your customers or visitors interact with your site.
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