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Blog Category: Content Strategy

Content is one of your organization’s most important business assets. Good content strategy can make the difference between meeting your business goals or not. That’s why we frequently cover this topic on our blog.

Creating, managing, and measuring content across channels is a massive commitment with potential pitfalls around every corner. We share content strategy and related posts to help our clients better manage their own websites or digital products, meet business and marketing goals, and measure the results of their efforts. From posts on content audits and organizing information for website redesigns, to a wide variety of content governance issues and listicles about valuable content creation tools, we cover the breadth of this vast topic. We also offer free downloads such as worksheets, templates, cheat sheets, and other useful resources.

For more information about how we help our clients use content to find success, check out our content strategy services.

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Get purpose-driven business content at the crossroads of design, technology, marketing, and sustainability.

08.06.2014

11 Essential Content Creation Tools

Posted by Mightybytes in Content Strategy, Digital Marketing

Writing consistent, concise, creative copy for the web on a regular basis involves quite a bit of planning and effort. Adding these content creation tools to your arsenal can both improve quality and streamline your workflow. Read More ›
07.21.2014

Four UX Tactics for More Authentic Marketing Automation

Posted by Tim Frick in Content Strategy, Design, Digital Marketing, UX Design tagged with Marketing Automation

happy face in a drip symbol
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used to delight—rather than alienate—your users Read More ›
06.18.2014

Elements of a Great 404 Page

Posted by Mightybytes in Content Strategy, Design, Digital Marketing, Software Development, Web Development

computer with github 404 page loaded
404 is the error code that a server sends when it can't find what a visitor is looking for. In this post, we explore why your 404 page can make or break a visitor's opinion of your brand. Read More ›
04.23.2014

Evergreen Content is More Sustainable

Posted by Mightybytes in Content Strategy, Digital Marketing, Sustainability tagged with Governance

content governance graphic
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan. Read More ›
04.08.2014

How to Successfully Navigate a Homepage Redesign

Posted by Mightybytes in Content Strategy, UX Design tagged with Governance

Content Governance Series graphic featured
In this post, we cover how to manage stakeholder expectations about content during a homepage redesign and beyond. Read More ›
02.27.2014

How to Generate Content Ideas in a Boring Industry

Posted by Mightybytes in Content Strategy, Digital Marketing, SEO and SEM Strategy

illustration of business person looking bored

If you're in a boring industry, you might make the mistake of thinking content marketing isn't something that applies to Read More ›
02.20.2014

Content Governance: Questions to Ask Before Launching a User Forum or Community Site

Posted by Mightybytes in Content Strategy, Digital Marketing tagged with Governance

content governance graphic
She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community. Read More ›
02.05.2014

Content Governance: Categories vs. Tags

Posted by Tim Frick in Content Strategy, Digital Marketing tagged with Blogging, Governance, Wordpress

The Wild World of Content Governance
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for? Read More ›
01.21.2014

Measure Content Performance in 7 Steps

Posted by Mightybytes in Content Strategy, Data and Analytics, Digital Marketing

stylized icon graphic of Content Performance Metrics
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps. Read More ›
12.10.2013

Mobile First Design and Sustainability

Posted by Mightybytes in Content Strategy, Mobile Devices, Sustainability, UX Design tagged with Sustainable Web Design

graphic of mobile devices
Designing for mobile devices first can lead to more user-friendly—and energy efficient—digital products and services. In this post, we explore why mobile first is a potentially more sustainable design approach. Read More ›
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