Blog Author: Mightybytes

Stop Writing Web Copy That Over Explains Everything

Posted by in Content Strategy, Design, Digital Marketing, UX Design

click here hand and text

We’ve been working really hard at Mightybytes lately to marry content strategy and design. For a long time, these two disciplines existed in silos, which meant that when we built a website, a designer would create wireframes using placeholder text, then a content person would add the actual web copy later, once the designs were approved by the client.

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Why Sharing Code is Benevolent and Sustainable

Posted by in Software Development, Sustainability, Web Development tagged with

Shared libraries offer quick access to solutions for common development problems. Incorporating shared libraries vetted by the developer community makes your entire codebase easier for other developers to understand and, ultimately, more sustainable. Why do the developers at Mightybyes use shared libraries whenever we can?

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A/B Testing – Create Better Website User Experiences

Posted by in Content Strategy, Design, Digital Marketing tagged with

Want to know what’s really working on your homepage and what’s not? Try an A/B test. A simple method for tracking the performance of any element on a web page, A/B tests can help you make data-informed decisions on how best to improve content, design, layouts and interactions while providing a better user experience in the process. In this post—with the help of Optimizely co-founder Dan Siroker—we explore how you can use A/B testing to improve your website and get better results.

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Does My H1 Tag Always Have to Be Optimized for Search?

Posted by in Content Strategy, Design, Digital Marketing, SEO and SEM Strategy

h1 headline in a circle

Content plays as important a role as design on your website’s homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find you via search.

Because of the importance placed on web copy for search, we often see our clients struggle with balancing beautiful design and marketing copy with what they know Google will want to see when crawling their home page.

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A Handy Cheat Sheet for Repurposing Content [Free Download]

Posted by in Content Strategy, Digital Marketing

snapshot of the cheat sheet for repurposing content

Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you’re putting into content creation. Figuring out ways of repurposing content you already have is especially good for organizations with limited staff and budgets. Got a successful blog post? Why not turn it into a webinar, an ebook, or a Twitter chat?

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Not-So-Scary SEO: Will Rebranding Hurt Our SEO?

Posted by in Digital Marketing, SEO and SEM Strategy

SEO keyword strategy featured image

Sometimes companies outgrow their names. It’s a perfectly normal part of the business lifecycle, and at Mightybytes, we’ve worked with a few companies who either underwent a name change or were considering one. But if you change your company name, what happens to your search traffic? Will customers still be able to find you online?

In this post, we’ll take a look at some considerations when rebranding as it relates to how people find your company online, and we’ll offer some practical tips for managing your content and maintaining your rankings if and when your company changes its name.

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