How to Explain Difficult Concepts with Awesome Web Design

Posted by in Content Strategy, Design, Digital Marketing

We've been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they're doing is awesome, but it's difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they're looking at, and decide whether the content is relevant to them. Read More ›

Why Sharing Code is Benevolent and Sustainable

Posted by in Business Strategy, Software Development, Sustainability, Web Development tagged with

Shared libraries offer quick access to solutions for common development problems. Incorporating shared libraries vetted by the developer community makes your entire codebase easier for other developers to understand and, ultimately, more sustainable. Why do the developers at Mightybyes use shared libraries whenever we can? It might have something to do with our dedication to sustainable web design. Read More ›

Does My H1 Tag Always Have to Be Optimized for Search?

Posted by in Content Strategy, Design, Digital Marketing, SEO and SEM Strategy

h1 headline in a circle
Content plays as important a role as design on your website's homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find you via search. Because of the importance placed on web copy for search, we often see our clients struggle with balancing beautiful design and marketing copy with what they know Google will want to see when crawling their home page. Read More ›

A Handy Cheat Sheet for Repurposing Content [Free Download]

Posted by in Content Strategy, Digital Marketing

snapshot of the cheat sheet for repurposing content
Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you're putting into content creation. Figuring out ways of repurposing content you already have is especially good for organizations with limited staff and budgets. Got a successful blog post? Why not turn it into a webinar, an ebook, or a Twitter chat? Read More ›