Digital Marketing Masterclass Presentations

Posted by in Business Strategy, Digital Marketing, Our Company

Mightybytes recently turned 20 years old. To celebrate, we hosted a half-day Digital Marketing Masterclass followed by an evening of networking with friends, clients, and community members. We had such a great time. Thanks to all who joined us for the event.

Digital Marketing Masterclass

We started the day with a digital marketing masterclass, where Mightybytes team members combined their strengths and expertise to deliver four in-depth sessions on various aspects of digital marketing to a packed audience. PDFs of our presentations are below for download.

Aligning Digital Marketing Channels

First up was Veronica Bagnole, who spoke about aligning digital channels to create a successful digital strategy. The presentation was filled with information about how to conduct a digital audit, choose the right channels to use, plan and schedule a strategy, and measure results.

Advanced SEO Techniques

The second presentation covered advanced SEO techniques, and was given by our very own Ethan Spotts and Joey Weber. They introduced people to more modern SEO considerations, like local search, page speed, and other technical issues.

UX Design and Conversion Rate Optimization (CRO)

Emily Anderson was the third to present and discussed Advanced UX and CRO techniques. From different types of user testing to web design and accessibility, she explained how and why proper UX is so important to convert visitors.

Website and Content Governance

The masterclass finished off with Tim Frick’s presentation on content governance based on his post 12 Website Governance Tips for Better Content Marketing. His 12 tips provided our audience with actionable ways to improve content and better manage internal teams and resources over time.

Thanks For Sharing With Us

After a sold-out class, we were honored by how many people came out to see us during the networking event. It was wonderful to see people we’ve worked with over the past 20 years, including clients, colleagues, members of the B Corp community, and digital marketing peers. We hope to see you all again soon. Thanks for helping us celebrate the day.

For more digital marketing wisdom, check out our blog’s digital marketing archives. If you’d like us to run a version of this masterclass for your company, please contact us.

Mightybytes is a Chicago-based digital agency and Certified B Corporation. Connect with us on Twitter or get in touch via our contact form.