Blog

SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Read More ›

Your website is a safe haven for your content and marketing efforts . . . until it isn’t. In this post, we discuss why keeping web software up-to-date reduces your risk of website hacks and data breaches. Read More ›

We've been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they're doing is awesome, but it's difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they're looking at, and decide whether the content is relevant to them. Read More ›

What’s the difference between a web hosting provider that uses renewable energy credits (RECs) and one powered directly by renewable energy? And where do emissions offsets fit into this picture? We explore several answers in this post. Read More ›

Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and with a very limited budget? Read More ›

In this post, we share why clear, simple, easy to understand web copy that can be skimmed is always best. We also cover how to incorporate it into your next digital project. Read More ›

In this post, we explore how the Cone of Uncertainty impacts digital projects and how you can use it to improve collaboration and build something better, faster, cheaper instead. Read More ›

Shared libraries offer quick access to solutions for common development problems. Incorporating shared libraries vetted by the developer community makes your entire codebase easier for other developers to understand and, ultimately, more sustainable. Why do the developers at Mightybyes use shared libraries whenever we can? It might have something to do with our dedication to sustainable web design. Read More ›

Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals. Read More ›

There are several times when you might need to estimate website traffic. In this post, we explore a few of them. Read More ›