Does My H1 Tag Always Have to Be Optimized for Search?

Posted by in Content Strategy, Design, Digital Marketing, SEO and SEM Strategy

h1 headline in a circle
Content plays as important a role as design on your website's homepage. The words that appear on your website not only communicate what you do and what you stand for, they help potential customers find you via search. Because of the importance placed on web copy for search, we often see our clients struggle with balancing beautiful design and marketing copy with what they know Google will want to see when crawling their home page. Read More ›

A Handy Cheat Sheet for Repurposing Content [Free Download]

Posted by in Content Strategy, Digital Marketing

snapshot of the cheat sheet for repurposing content
Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you're putting into content creation. Figuring out ways of repurposing content you already have is especially good for organizations with limited staff and budgets. Got a successful blog post? Why not turn it into a webinar, an ebook, or a Twitter chat? Read More ›