Blog Category: Digital Marketing

Content is critical to the success of any website redesign project. Prioritizing content migration can help ensure your project runs smoothly. However, it's not quite as simple as you might think. Read More ›

In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit. Read More ›

In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product. Read More ›

Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations shared expertise on how to navigate a site overhaul with ease. Read More ›

We start every web design project the same way: by listing an organization's business and user goals. Before we move on to sexier things like style tiles and page design, we need to figure out what each website needs to accomplish from an organizational or business standpoint, and what visitors expect to see or do there. Read More ›

SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Read More ›

We've been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they're doing is awesome, but it's difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they're looking at, and decide whether the content is relevant to them. Read More ›

Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and with a very limited budget? Read More ›

In this post, we share why clear, simple, easy to understand web copy that can be skimmed is always best. We also cover how to incorporate it into your next digital project. Read More ›

Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals. Read More ›