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Blog Category: Business Strategy

Adopting clear yet flexible digital business strategies that are grounded in impactful and responsible practices can transform your company or organization at every level.

As a digital agency, we explore ways that organizations can align digital strategies with their overall business goals to yield measurable results. As a B Corp, we’re interested in how digital can serve as a driving force to design impact-focused products, services, or programs that support an organization’s overall business strategy.

Often, this requires that we understand client organizations at the deepest level, get to know their operations, team, users, and customers, then hypothesize how a digital solution might help them solve a specific problem. We take a lean, human-centered, and test-driven approach to designing these solutions. It is how we guarantee success for our clients.

Given all this, we write about a wide range of business strategy topics, from the UN Sustainable Development Goals and why organizations should think beyond RFPs to how we price services, why we should redesign how we work, or how agile software practices can be used to improve organizational agility. We also cover how being a Certified B Corp and an LGBT-certified business enterprise helps us deliver on our promise to benefit society, which is a key part of our own business strategy.

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Get purpose-driven business content at the crossroads of design, technology, marketing, and sustainability.

12.05.2023

How to Improve Your Digital Supply Chain

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Corporate Digital Responsibility, Governance, Sustainable Web Design

digital supply chain illustration
Here are eighteen ways you can use ESG practices to improve your digital supply chain. We also share why this matters and what we’ve learned through our own experience. Read More ›
11.13.2023

Is it Time for You to Leave Social Media?

Posted by Joana Olson-Royal in Business Strategy, Digital Marketing tagged with Corporate Digital Responsibility

Image of Facebook, Instagram, and X (Twitter) being removed from a smartphone.
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.  Read More ›
09.26.2023

What is a Good Digital Carbon Rating?

Posted by Tim Frick in Sustainability tagged with Corporate Digital Responsibility, Sustainable Web Design

Graphics used to illustrate digital carbon ratings: grades, stars, and number scores.
In this post, we explore how digital carbon ratings can help you measurably improve web sustainability.  Read More ›
09.08.2023

Introducing the Web Sustainability Guidelines

Posted by Tim Frick in Business Strategy, Sustainability, UX Design, Web Development tagged with Corporate Digital Responsibility, Sustainable Web Design

Web Sustainability Guidelines graphic with five icons
Here’s how new Web Sustainability Guidelines can help digital product teams align their sustainability efforts with broader corporate ESG reporting standards and measurable climate action.  Read More ›
08.30.2023

Sustainable SEO: Processes and Practices

Posted by Nicole Hunter in SEO and SEM Strategy, Sustainability tagged with Artificial Intelligence, Sustainable Web Design

Image of a search field with buttons that read 'search' and 'I'm feeling green' below the field.
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search. Read More ›
08.17.2023

Web Performance Optimization and Sustainability

Posted by Joana Olson-Royal in Sustainability, Web Development tagged with Corporate Digital Responsibility, Sustainable Web Design

In this post, we explore why web performance optimization is critical to sustainability and reducing emissions while also providing other measurable business and digital marketing benefits. Read More ›
07.20.2023

Build a More Sustainable Marketing Stack

Posted by Mightybytes in Digital Marketing, Sustainability tagged with Corporate Digital Responsibility

Images of marketing technology logos

Use these 20 tools to create a more sustainable marketing stack that prioritizes people and the planet in your digital Read More ›
06.07.2023

How Crawl Optimization Improves Website Sustainability

Posted by Nicole Hunter in Data and Analytics, SEO and SEM Strategy, Sustainability tagged with Security

Graphic illustration showing various network nodes with the words 'Crawl Optimization'
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue. Read More ›
04.19.2023

Understanding Digital Life Cycle Assessments (DLCAs)

Posted by Tim Frick in Business Strategy, Sustainability tagged with Corporate Digital Responsibility, Sustainable Web Design

Illustration of a digital life cycle assessment
What’s the best way to get the most accurate environmental data on your organization’s digital footprint? Try a Digital Life Cycle Assessment (DLCA). In this post, we explore why DLCAs are important and cover some important things to consider before running one. Read More ›
03.06.2023

Scope 3 Emissions in Your Digital Supply Chain

Posted by Tim Frick in Business Strategy, Sustainability tagged with Corporate Digital Responsibility, Sustainable Web Design

graphic illustration of interlocking hexagons meant to visually represent the complexity of Scope 3 emissions
In this post, we cover the role Scope 3 emissions in your digital supply chain play in creating meaningful climate impact. We also share five ways to address them. Read More ›
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