Blog

Four UX Tactics for More Authentic Marketing Automation

Posted by in Content Strategy, UX Design tagged with

happy face in a drip symbol

It happens all the time. You sign up for an email alert or download a white paper from a recently discovered website and find yourself caught in an endless flurry of robotic emails that serve no purpose and insult your intelligence. Buy this product! Check out this service! Yada yada yada. Inevitable next step: unsubscribe. Delete. Go away forever. If the offending act occurs on social networks: unfollow, unfriend, etc.

It’s the scourge of marketing automation done wrong. Instead of increasing brand loyalty and earning respect from customers, many companies unwittingly do the opposite by pummeling new sign-ups with useless auto-generated drivel that doesn’t meet their needs.

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Climate Ride Cocktail Fundraiser

July 18, 2014

Posted by in Events

bicycle_graphic

Join Mightybytes Climate Riders for an evening cocktail fundraiser on Friday, July 18 at the Mightybytes offices. Enjoy signature cocktails, beer & wine, plus party snacks and hors d’oeuvres. Take part in our raffle, and leave with some souvenir photos from our photobooth. Your donation will benefit the four members of the Mightycrew taking part […]

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How to Start the Transition from a Waterfall to an Agile Process

Posted by in Business Strategy tagged with ,

waterfall development diagram

When it comes to managing complex web projects, many agencies still employ a rigid, top-down development process known as Waterfall. Originally developed under the context of manufacturing, Waterfall works in a series of phases that starts with gathering requirements and ends with testing. While it works well for simple, straightforward projects, it doesn’t work well for building digital products that contain a lot of unknowns.

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Mightybytes is Hiring: Interim Digital Marketing Manager

Posted by in Careers

Mightybytes is hiring a software engineer

Mightybytes, a full-service creative firm for conscious companies, is looking to hire an interim Digital Marketing Manager to fill in on a contract basis for up to 5 months while our current Digital Marketing Manager is on leave. This person will support the day-to-day management of Mightybytes’ social media platforms, blog, and website with writing, […]

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How to Create a Content Calendar You’ll Actually Use

Posted by in Content Strategy tagged with ,

calendar icon on green background

Content calendars are helpful in planning blog content, but things fall apart when too much planning makes these documents unusable under real-world constraints. Here’s how to set up a content calendar in a spreadsheet that helps you organize new content ideas, a publishing schedule, and a metrics document — and it easy enough to stick with.

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Elements of a Great 404 Page

Posted by in Content Strategy, Design, Web Development

computer with github 404 page loaded

404 is the error code that a server gives when it can’t find what a visitor is looking for. How your website is set up to respond to 404 errors can mean the difference between frustrating visitors and exceeding their expectations, and ultimately, acquiring a customer for life, or losing one forever.

Even though that sounds like a big deal, 404 pages are relatively simply to set up, design, and create content for. Three members of the Mightybytes team— a designer, a developer, and a content strategist — have collaborated here to give you their thoughts on best practices for strategizing, designing, and deploying a great 404 page.

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How to Find Stock Photos That Don’t Suck

Posted by in Design tagged with

Stock image of Legoland downtown Atlanta

Ideas for searching for quality stock photos and 9 free stock photo websites where you can find high caliber stock photos. While custom photography is always preferable to stock photography, it’s not always realistic — due to budget and time constraints, or the sheer amount of content you have to produce — to use custom photography for every […]

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When Your Business Goals Should — and Shouldn’t — Trump User Experience

Posted by in Business Strategy, UX Design

business_goals_vs_user_experience_featured

In the countless decisions it takes to bring a website to life, your business goals will often face off against your users’ expectations. How can you find the happy medium between achieving your business goals and creating a pleasant experience for website visitors?

Imagine there’s a doughnut shop on your drive to work. The shop has pretty good doughnuts, so you stop in often. Then one day you see a dancing, costumed guy with a spinning sign waving people into the parking lot. “Mildly annoying,” you think, “but I bet that’s a good way to grab more customers.”

The next day the same guy is there, but now he’s blasting bagpipes, stopping traffic, and pounding on your window. How long would it take for you to stop visiting the doughnut shop, or take a new route altogether?

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We are Looking for a Digital Project Manager

Posted by in Careers

Your Name Project Manager You?

Come hang with the team at Mightybytes! We are seeking a contract-to-full-time project manager to build and nourish relationships on digital projects large and small. Become an integral part of a creative, smart and technically savvy team with a varied client base and core commitment to social good.

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How to Get Everyone On Your Team to Contribute to Your Blog

Posted by in Content Strategy tagged with

mightybytes_team_blog

While technically everyone on your team might be expected to contribute to your blog, what do you do when only a few people actually do? How do you get more people to contribute quality content?

If you’re in charge of a blog calendar, you’re likely a person with some capacity for writing. Your mistake is assuming everyone on your team has that same capacity. Transforming complex ideas into succinct written pieces isn’t easy for everyone, just as, say, drawing detailed cartoons isn’t something everyone can do.

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