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Create a Content Strategy with This 6-Step Worksheet [Free Download]

Posted by in Business Strategy, Content Strategy

content strategy outline pdf download

Defining business goals and understanding your target audience can be a daunting proposition. We often create web content that has nothing to do with organizational goals, which gives us no real understanding of how our audience interacts with it. In this post, we’ll help you cut through the weeds to create a content marketing strategy that will produce results your organization wants to achieve.

You can use this this lean, 6-step document to start to put your web content on track, and make sure everyone on your team knows the how and why of creating blog posts, videos, infographics and more. This method borrows concepts for effective content strategy from Return on Engagement, 2nd edition, which has been completely revised and updated and is authored by two members of the Mightybytes team: Tim Frick and Kate Eyler-Werve.

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Not-So-Scary SEO: What Keywords Should I Optimize For?

Posted by in SEO and Marketing Strategy tagged with ,

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If you’ve never had to come up with a keyword strategy before, it might seem a bit daunting to have to generate a list of keywords that will drive qualified search traffic to your website. Using Google Analytics and Webmaster Tools you can still see many of the keywords driving traffic to your site, but how do you know if these are the right terms, and if they aren’t, what the right terms are?

Not to worry. Creating a comprehensive keyword strategy — figuring out which keywords you should optimize for — isn’t hard. It just involves a little bit of reverse engineering and a little bit of research.

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Not-So-Scary SEO: Will Rebranding Hurt Our SEO?

Posted by in SEO and Marketing Strategy

not so scary SEO monster graphic

Sometimes companies outgrow their names. It’s a perfectly normal part of the business lifecycle, and at Mightybytes, we’ve worked with a few companies who either underwent a name change or were considering one. But if you change your company name, what happens to your search traffic? Will customers still be able to find you online?

In this post, we’ll take a look at some considerations when rebranding as it relates to how people find your company online, and we’ll offer some practical tips for managing your content and maintaining your rankings if and when your company changes its name.

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How Enabling Caching Speeds Up Your Website

Posted by in Web Development tagged with

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Lots of things happen on the back end of a website that many non-technical website managers and business owners don’t realize contribute to slow page load times and bad user experience. One of the biggest culprits when it comes to slow page load times is caching.

Without caching enabled, a visitor’s browser has to make lots of individual requests for assets like images, CSS and JavaScript files. Not only does this slow down your website, it sucks up energy and increases your site’s carbon footprint.

Here, we’ll explain how to cache your assets in the browser by using HTTP headers and caching software.

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Clean Up Your Feed: How to Do a Successful Twitter Purge

Posted by in Social Media Strategy

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After 6 years of organizational changeover, you might find yourself at the helm of a messy and disorganized Twitter feed. Should you hit the reset button on your inherited social accounts? The answer is yes. Probably.

I started my first Twitter account for business in October of 2008, at a small arts organization, when Twitter was just getting its sea legs as an actual thing that organizations did for marketing. Whoever manages that Twitter account today inherited all the early setup I did, including everyone I followed. Back then, people weren’t exactly using Twitter strategically, because best practices and strategy had hardly been established. There’s no telling who I followed in an attempt to grow that following, but I’d wager some accounts were irrelevant, and a lot of them are probably no longer active.

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11 Essential Online Tools Every Content Creator Needs

Posted by in Content Strategy

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Writing consistent, concise, creative copy for the web on a regular basis involves quite a bit of planning and effort. Even if you have a stable of writers, managing a blog with multiple contributors can be a daunting task. Throw in the added responsibility of writing content with no spelling or grammar errors, that’s visible to search engines and highly shareable on social media — it’s a tall order for even the most creative and ambitious content creators.

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This vs. That: Should You Turn Your Blog Post Into a Listicle?

Posted by in Content Strategy tagged with

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In this iteration of our This Vs. That series, Mightybytes designer Buddy Boor and digital marketing manager Katherine Raz go head-to-head over whether you should rely on numbered blog posts — or listicles — as a way to title and promote clicks on your content.

The question: Listicles are clearly a popular way of organizing content, but are they just a gimmick you should avoid using on your blog?

The contendersBuddy Boor, Mightybytes Designer and Katherine Raz, Mightybytes Digital Marketing Manager

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Sustainable Web Design: Disabling Blog Comments for Faster Page Speed

Posted by in Sustainability, Web Development tagged with

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We recently ran a few tests on the Mightybytes website to help speed up load times, and we made an interesting discovery about the impact blog comments have on page speed, user experience, and website sustainability.

The first step to speeding up a WordPress site is to figure out why it’s running slow. There are a variety of tools available to help you do this. Chrome’s Developer Tools provided some metrics for comparison. We found that our homepage took on average 2.8 seconds (42 HTTP requests, 1.5 megabytes, 82 MySQL queries) to load. According to tools.pingdom.com, that made our site 57% faster than all websites they’ve tested. Not bad, but also not great. There was certainly room to speed it up.

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Four UX Tactics for More Authentic Marketing Automation

Posted by in Content Strategy, UX Design tagged with

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It happens all the time. You sign up for an email alert or download a white paper from a recently discovered website and find yourself caught in an endless flurry of robotic emails that serve no purpose and insult your intelligence. Buy this product! Check out this service! Yada yada yada. Inevitable next step: unsubscribe. Delete. Go away forever. If the offending act occurs on social networks: unfollow, unfriend, etc.

It’s the scourge of marketing automation done wrong. Instead of increasing brand loyalty and earning respect from customers, many companies unwittingly do the opposite by pummeling new sign-ups with useless auto-generated drivel that doesn’t meet their needs.

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