Blog

Marketing, web design and development tips from the Mightybytes team. We're interested in making the web more sustainable and a better place for everyone.

Building Integrated SEO & PPC Campaigns

Posted by in SEO and Marketing Strategy

bullseye ppc and seo graphic

Paid search and SEO should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Mightybytes’ go-to PPC wizard Matt Cardoni (he’s managed PPC campaigns for some pretty big-name B Corp retailers, y’all) calls this “the Cardoni metric,” and he’s agreed to explain it for our audience.

Warning: this piece is a little technical. Be prepared to have your mind blown.

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Five Simple Tasks to Keep Your Website from Getting Hacked

Posted by in Web Development tagged with ,

prevent website hack

Your website is a safe haven for your content and marketing efforts . . . until it isn’t. In this post, we’ll discuss why keeping your web software up-to-date can reduce the risk of site hacks and data breaches.

In March 2015, a security vulnerability was identified in two popular WordPress plugins by Yoast. One of them—WordPress SEO by Yoast—is one of the most popular plugin for WordPress, meaning that this security vulnerability put a large number of websites at risk of attack from black-hat hackers.

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Mightybytes is Hiring: Web Design Intern

Posted by in Careers

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Mightybytes is seeking a web design intern (bonus points if you are proficient in HTML/CSS). The intern is expected to be proficient with standard tools such as Adobe CS and Sketch and to have a solid understanding of color, typography, and design standards. Applicants are expected to be able to commit to a minimum of 3 months and a minimum of 3 days per week.

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How to Explain Difficult Concepts with Awesome Web Design

Posted by in Content Strategy, Design

complicated_diagram

We’ve been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job. The stuff they’re doing is awesome, but it’s difficult to explain in full during the five seconds it takes someone to visit a website, figure out what they’re looking at, and decide whether the content is relevant to them.

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How Google’s Latest Algorithm Change Could Affect Your Business

Posted by in Mobile and Tablet, SEO and Marketing Strategy, Web Development tagged with , ,

mobile analytics

We have long touted Mobile First as a good sustainable web design strategy. Mobile-friendly websites and applications are better for users, better for energy efficiency, and now better for Google search results.

If the fact that over 60% of all web traffic comes from mobile devices isn’t compelling enough to inspire a mobile retrofit for your own site, perhaps Google’s recent announcement will be. As of this week, Google changed its algorithm to offer better search results for mobile-optimized websites.

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Web Hosting: Renewable Energy & Renewable Energy Credits

Posted by in Sustainability, Web Development tagged with

wind turbine on green background

What’s the difference between a hosting provider that uses renewable energy credits and one powered directly by renewable energy?

Hosting your website with a provider that uses renewable energy is the single biggest step you can take to reducing its greenhouse gas emissions. But not all renewable energy is created equal. Some hosting providers have the resources to build their own wind farms or solar arrays, while others bring renewable energy to their customers by purchasing Renewable Energy Credits (RECs). Is one of these better than the other? 

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