Blog Category: Data and Analytics

Your organization’s data and analytics can help you make powerful business decisions that propel your organization forward toward its goals. Data-informed decision-making is the cornerstone of our work at Mightybytes. It is how we help our clients meet their goals and find long-term success.

We cover this topic to help people improve their relationships with data and create healthy practices around which metrics to measure, how often, and why. Whether it’s a post about how to properly configure Google Analytics, tactics for improving conversion rates, or how data drives successful digital marketing, we hope you find these posts useful and informative.

11.18.2014

How A/B Testing Improves Websites

Posted by Mightybytes in Content Strategy, Data and Analytics, Design, Digital Marketing tagged with Conversion Rate Optimization

Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals. Read More ›

01.21.2014

Measure Content Performance in 7 Steps

Posted by Mightybytes in Content Strategy, Data and Analytics, Digital Marketing

stylized icon graphic of Content Performance Metrics

How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps. Read More ›

12.17.2013

Which Marketing Metrics Really Matter?

Posted by Mightybytes in Data and Analytics, Digital Marketing tagged with Digital Strategy

graphic of arrows of different colors and heights pointing upwards

Marketing metrics that matter differ for every business and organization. Finding them puts you on the right track to creating marketing campaigns that move the needle. Read More ›

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