Informed Consent in Your Digital Marketing
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.
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Mightybytes creates purpose-driven business content at the crossroads of inclusive design, responsible tech, and sustainable marketing.
We’re on a mission to make the web more accessible, sustainable, and a better place for everyone. Always written by humans, for humans.
Designing for Multiple Audiences
Understanding an organization’s business goals and stakeholder needs drives discovery during up-front strategy and product roadmapping sessions. In this post, we explore how to design digital products and services for multiple audiences…
Five Steps to Creating Better Calls-to-Action
A good Call-to-Action (CTA) is a powerful way to turn website leads into potential customers. In this post, we discuss five ways to craft winning CTAs and improve your website’s…
How to Successfully Navigate a Homepage Redesign
In this post, we cover how to manage multiple stakeholder expectations about content during a homepage redesign project.
Rebranding and SEO
Sometimes companies outgrow their names. It’s a perfectly normal part of the business lifecycle. At Mightybytes, we’ve worked with a few companies who either underwent a name change or were…
Is Ethical and Sustainable AI Possible?
In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more…
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
Building Capacity with Digital Governance
In this post, we explore how good digital governance helps organizations build capacity to support sustainability efforts and drive long-term business success. We also share tips on how to improve…
Digital Sustainability: How to Get Started Today
Confused about how your organization can embrace and operationalize digital sustainability? In this post, we share common principles and a roadmap to get you started today.
How Web Content Accessibility Guidelines Improve Digital Products
In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.x) to make your website and other digital products more inclusive and accessible for everyone.