Six Ways to Create Shared Value
In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
Category:
Data & Analytics
Good data governance drives impactful, data-driven decision-making and an effective data culture within an organization. Learn more about sustainable data and analytics strategies in these articles.
Informed Consent in Your Digital Marketing
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.
11 Simple Fixes to Improve Conversion Rates
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are eleven things…
What is Your Data Disposal Strategy?
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices.
Seven Core CDR Principles
Here are seven core CDR principles that will help you incorporate more ethical and responsible digital practices within your organization.
What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
How Crawl Optimization Improves Website Sustainability
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
How to Design a Sustainable Data Strategy
In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.
Integrating SEO and PPC Campaigns
SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?