What is Successful Digital Marketing?
In this article we explore different ways to define, adopt, and measure successful digital marketing.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
How to Create More Inclusive User Personas
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…
Understanding Google’s “Core Web Vitals”
In this blog post, you’ll learn about Google’s new “Core Web Vitals,” how they impact Google’s search algorithm, and what this could mean for your SEO strategy.
Better Component-Based Design Solutions with Style Tiles and Content Patterns
In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product.
Stop Writing Web Copy That Over Explains Everything
In this post, we share why clear, simple, easy to understand web copy that can be skimmed is always best. We also cover how to incorporate it into your next…
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…
Not-So-Scary SEO: How Do I Rank for Multiple Cities?
In our new series that attempts to take the confusion and fear out of search engine optimization and put the power back into the hands of the people, we offer…
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
Our Problem-Framing Template (Free Download)
Problem framing can help project stakeholders get on board with precisely which problem you aim to solve, why, and for whom. In this post, we break down the problem framing…
Optimizing Video for the Web
Online video can be an impactful marketing and communications tool. However, with huge file sizes, it can also be your website’s biggest source of carbon emissions. In this post, we’ll…