Informed Consent in Your Digital Marketing
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
11 Simple Fixes to Improve Conversion Rates
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are eleven things…
Sustainable Digital Marketing: Redefining Success
Is digital marketing still fit for purpose? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more…
Our Problem-Framing Guide
Problem framing can help project stakeholders get on board with precisely which problem you aim to solve, why, and for whom. In this article, we break down the problem framing…
Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
How to Create a Content Governance Plan
In this post, we discuss how to successfully create—and implement—a content governance plan that helps you build capacity and sets your organization up for long-term success.
What is Your Data Disposal Strategy?
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices.
Seven Core CDR Principles
Here are seven core CDR principles that will help you incorporate more ethical and responsible digital practices within your organization.
What Can We Really Do About Spam?
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might…
Web Sustainability: Frequently Asked Questions
Here are answers to the most frequently asked questions about web sustainability, including what it is, who it affects, and how to meaningfully address it in your organization. Web sustainability…