What are Content Briefs? [Free Template Download]
Content briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what’s needed to produce and measure great content. Download our free template…
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Level Up with this Content Marketing Toolkit
For this content marketing toolkit, we compiled some of our best content strategy, storytelling, SEO, governance, and analytics resources. We hope you find this collection useful for your next website…
Link Building: Guest Blogging and the “Trick” to Ranking in Google
What link building strategies actually work? Forget link exchanges and start with guest blogging.
How Story Structure Improves Content Marketing
In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your…
Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
Social Sharing Buttons: Pros and Cons
In this post, we explore the pros and cons of social sharing buttons, discussing their impact on marketing and website performance.
How to Estimate Website Traffic
There are several times when you might need to estimate website traffic. In this post, we explore a few of them.
How Card Sorting Improves User Experience
Discover how card sorting—a user experience (UX) design exercise that engages real users—can inform a website’s information architecture and help people more quickly find the content they need.
12 Website Governance Tips for Better Content Marketing
In this post, we cover 12 tips for planning and executing a good website governance strategy that helps you consistently meet business and marketing goals over time and across teams.
How to use SEO for Lead Generation
In this post, we share how Mightybytes uses SEO for lead generation in tandem with content strategy and conversion rate optimization tactics to help our clients meet their business and…