Sustainable SEO: Processes and Practices
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Why Heading Tags and Content Structure Matter
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines…
Designing for Multiple Audiences
Understanding an organization’s business goals and stakeholder needs drives discovery during up-front strategy and product roadmapping sessions. In this post, we explore how to design digital products and services for multiple audiences…
Five Steps to Creating Better Calls-to-Action
A good Call-to-Action (CTA) is a powerful way to turn website leads into potential customers. In this post, we discuss five ways to craft winning CTAs and improve your website’s…
Rebranding and SEO
Sometimes companies outgrow their names. It’s a perfectly normal part of the business lifecycle. At Mightybytes, we’ve worked with a few companies who either underwent a name change or were…
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
How Web Content Accessibility Guidelines Improve Digital Products
In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.x) to make your website and other digital products more inclusive and accessible for everyone.
Is it Time for You to Leave Social Media?
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.
What are Content Briefs? [Free Template Download]
Content briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what’s needed to produce and measure great content. Download our free template…
Level Up with this Content Marketing Toolkit
For this content marketing toolkit, we compiled some of our best content strategy, storytelling, SEO, governance, and analytics resources. We hope you find this collection useful for your next website…