Not-So-Scary SEO: How Do I Rank for Multiple Cities?
In our new series that attempts to take the confusion and fear out of search engine optimization and put the power back into the hands of the people, we offer…
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Optimizing Video for the Web
Online video can be an impactful marketing and communications tool. However, with huge file sizes, it can also be your website’s biggest source of carbon emissions. In this post, we’ll…
How to Get the Most Bang for Your Marketing Buck as a Teeny Tiny Nonprofit
Time management is a huge issue for marketing professionals at small nonprofits. Of all the marketing activities that you can do, how do you manage what is possible on the schedule you have, and…
Digital Marketing Masterclass Presentations
Download these presentation decks from Mightybytes’ Digital Marketing Masterclass, a sold-out half-day workshop on digital marketing best practices.
Measure What Matters : Funnel Paths
By using Funnel Paths, you can see exactly how your visitors enter and exit pages on your website.
Sustainable SEO: Processes and Practices
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search.
Why Heading Tags and Content Structure Matter
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines…
11 Simple Fixes to Improve Conversion Rates
Your website isn’t performing. It’s not earning the kind of leads, sales, or sign-ups you want. Don’t feel bad, though. Every website has room for improvement. Here are eleven things…
Designing for Multiple Audiences
Understanding an organization’s business goals and stakeholder needs drives discovery during up-front strategy and product roadmapping sessions. In this post, we explore how to design digital products and services for multiple audiences…
Five Steps to Creating Better Calls-to-Action
A good Call-to-Action (CTA) is a powerful way to turn website leads into potential customers. In this post, we discuss five ways to craft winning CTAs and improve your website’s…