Data & Analytics | Privacy & Security | Sustainability

How to Design a Sustainable Data Strategy

In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.

Business Strategy | Digital Marketing | Sustainability

Where do Digital Emissions Come From?

In this post, we discuss how to source and track digital emissions as part of a comprehensive emissions reduction strategy.

Accessibility | Advocacy | Business Strategy | Privacy & Security

Understanding Social Digital Responsibility

In this post, we explore how Social Digital Responsibility practices can improve an organization’s relationships with people, communities, and society overall.

Business Strategy | Community Resources | Digital Marketing | Sustainability

How to Improve Your Digital Supply Chain

Here are eighteen ways that sustainability principles can improve your digital supply chain. We also cover why this matters and what we’ve learned through our own experience.

Data & Analytics | Digital Marketing | SEO & SEM Strategy

Integrating SEO and PPC Campaigns

SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?

Design | Experience Design | Product Development

How to Prioritize Product Features

In this guide, we explore several methods to prioritize features for digital products and services, including the one we use at Mightybytes. Prioritizing features in cycles can help you manage…

Business Strategy | Digital Marketing

How to Get Stakeholder Buy-In For Your Digital Marketing Strategy

In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.

Data & Analytics | Digital Marketing

Which Marketing Metrics Really Matter?

What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…

Content Strategy | Digital Marketing

How to Create a Content Calendar You’ll Actually Use

Content calendars can help you plan content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content calendar…