How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.
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Mightybytes creates purpose-driven business content at the crossroads of inclusive design, responsible tech, and sustainable marketing.
We’re on a mission to make the web more accessible, sustainable, and a better place for everyone. Always written by humans, for humans.
Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
How to Create a Content Calendar You’ll Actually Use
Content calendars can help you plan content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content calendar…
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
How A/B Testing Improves Websites
Here’s how a clear A/B testing strategy can help you make better data-informed decisions, provide better website experiences for customers, and help you more effectively meet business goals.
Redesigning How We Work
After COVID-19, we have an incredible opportunity to redesign our social systems and the economy so they work for people and the planet alike. In this post, we explore how…
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Declaring a Climate Emergency
Mightybytes has joined organizations around the world in declaring a climate emergency. We’re committing to net zero emissions as quickly as possible.
Digital Marketing Strategy vs. Climate Strategy
In this post, we cross-examine eight ways to align your organization’s digital marketing strategy with an impactful climate strategy.
Stakeholder Mapping: A Guide for Purpose-Driven Organizations
In this detailed, hands-on guide, we explore how stakeholder mapping can bring long-term, shared value to purpose-driven organizations.