Optimizing Video for the Web
Online video can be an impactful marketing and communications tool. However, with huge file sizes, it can also be your website’s biggest source of carbon emissions. In this post, we’ll…
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
Social Sharing Buttons: Pros and Cons
In this post, we explore the pros and cons of social sharing buttons, discussing their impact on marketing and website performance.
How to Estimate Website Traffic
There are several times when you might need to estimate website traffic. In this post, we explore a few of them.
Digital Marketing Masterclass Presentations
Download these presentation decks from Mightybytes’ Digital Marketing Masterclass, a sold-out half-day workshop on digital marketing best practices.
Content Clusters: The Pillars of Your Content Strategy
Content clusters are important to both SEO and content strategy. But how, specifically, do they work? In this post, we explore how content clusters can improve your digital marketing while…
How to Explain Difficult Concepts with Awesome Web Design
We’ve been working with a host of clients recently who have complicated business structures, or who are disrupting an industry with a simple new way of doing an old job….
Elements of a Great 404 Page
404 is the error code that a server sends when it can’t find what a visitor is looking for. In this post, we explore why your 404 page can make or…
How Card Sorting Improves User Experience
Discover how card sorting—a user experience (UX) design exercise that engages real users—can inform a website’s information architecture and help people more quickly find the content they need.