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Blog Category: Business Strategy

Adopting clear yet flexible digital business strategies that are grounded in impactful and responsible practices can transform your company or organization at every level.

As a digital agency, we explore ways that organizations can align digital strategies with their overall business goals to yield measurable results. As a B Corp, we’re interested in how digital can serve as a driving force to design impact-focused products, services, or programs that support an organization’s overall business strategy.

Often, this requires that we understand client organizations at the deepest level, get to know their operations, team, users, and customers, then hypothesize how a digital solution might help them solve a specific problem. We take a lean, human-centered, and test-driven approach to designing these solutions. It is how we guarantee success for our clients.

Given all this, we write about a wide range of business strategy topics, from the UN Sustainable Development Goals and why organizations should think beyond RFPs to how we price services, why we should redesign how we work, or how agile software practices can be used to improve organizational agility. We also cover how being a Certified B Corp and an LGBT-certified business enterprise helps us deliver on our promise to benefit society, which is a key part of our own business strategy.

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Get purpose-driven business content at the crossroads of design, technology, marketing, and sustainability.

02.20.2023

Is Your Digital Marketing Strategy at Odds with Your Climate Strategy?

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility, Sustainable Web Design

Illustration showing two green graph lines intersecting marked by a red point.
In this post, we cross-examine seven ways to align your organization’s digital marketing strategy with an impactful climate strategy.  Read More ›
01.12.2023

What Can We Really Do About Spam?

Posted by Nicole Hunter in Digital Marketing, Privacy and Security, Sustainability tagged with Artificial Intelligence, Corporate Digital Responsibility

Image of a hand selecting the 'Report spam' option in a pulldown menu
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might achieve a spam-free future.  Read More ›
01.10.2023

Who’s Responsible for Your Digital Carbon Footprint?

Posted by Tim Frick in B Corporation, Business Strategy, Sustainability tagged with Climate Change, Corporate Digital Responsibility

In this post, we explore the question of personal vs. organizational responsibility when it comes to taking meaningful action on your digital carbon footprint.  Read More ›
01.02.2023

How to Find an Ethical Marketing Agency

Posted by Mightybytes in Business Strategy, Digital Marketing, Sustainability tagged with Corporate Digital Responsibility

Illustration of an office building with the caption "Agencies" beneath it.
In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape.  Read More ›
11.20.2022

How to Improve Your Digital Resilience

Posted by Tim Frick in Privacy and Security, Sustainability tagged with Corporate Digital Responsibility, Governance, Product Management

When our digital products and services don’t work or aren’t available to those who need them, unintended consequences occur. In this post, we explore what digital resilience is, why you should care, and how to incorporate it into your own organization.  Read More ›
10.12.2022

What is Your Data Disposal Strategy?

Posted by Nicole Hunter in Data and Analytics, Sustainability tagged with Corporate Digital Responsibility

illustration of a trash can
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices. Read More ›
09.15.2022

New Ecograder Update Released

Posted by Tim Frick in Our Company, Software Development, Sustainability

Ecograder graphic with data icons
Mightybytes just released another update to our free web sustainability tool, Ecograder, our second this year. Here’s what you can find in the new version. Read More ›
08.31.2022

Help us Establish Environmental Standards for the Internet

Posted by Tim Frick in Business Strategy, Our Company, Sustainability tagged with Climate Change, Corporate Digital Responsibility

Environmental Standards Post: W3C community group logo
It’s time to define clear environmental standards for the internet. Join a worldwide group of digital professionals committed to a more sustainable internet that works for all people and our shared planet.  Read More ›
08.13.2022

Where do Digital Emissions Come From?

Posted by Tim Frick in Business Strategy, Digital Marketing, Sustainability tagged with Climate Change, Corporate Digital Responsibility

illustration of a computer chip
In this post, we discuss how to source and track digital emissions as part of a comprehensive emissions reduction strategy. Read More ›
07.19.2022

Digital Sustainability: How to Get Started Today

Posted by Tim Frick in Sustainability tagged with Climate Change, Corporate Digital Responsibility, Sustainable Web Design

digital sustainability graphic
Confused about how your organization can embrace and operationalize digital sustainability? In this post, we share common principles and a roadmap to get you started today.  Read More ›
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