How to Get Stakeholder Buy-In For Your Digital Marketing Strategy
In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.
Category:
Business Strategy
Adopting sustainability and responsible digital business strategies can transform your company or organization at every level. We explore ways to achieve this in the business strategy articles below.
Sustainable Digital Marketing: Redefining Success
Is digital marketing still fit for purpose? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more…
Redesigning How We Work
After COVID-19, we have an incredible opportunity to redesign our social systems and the economy so they work for people and the planet alike. In this post, we explore how…
Understanding Digital Life Cycle Assessments (DLCAs)
What’s the best way to get the most accurate environmental data on your organization’s digital footprint? Invest in a Digital Life Cycle Assessment (DLCA). In this post, we explore why…
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Navigating Chaos Toolkit
Learn how to create and implement effective yet flexible communications strategies for uncertain times in this educational webinar series and toolkit.
Declaring a Climate Emergency
Mightybytes has joined organizations around the world in declaring a climate emergency. We’re committing to net zero emissions as quickly as possible.
Digital Marketing Strategy vs. Climate Strategy
In this post, we cross-examine eight ways to align your organization’s digital marketing strategy with an impactful climate strategy.
Stakeholder Mapping: A Guide for Purpose-Driven Organizations
In this detailed, hands-on guide, we explore how stakeholder mapping can bring long-term, shared value to purpose-driven organizations.
Six Ways to Create Shared Value
In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.