Accessibility | Digital Marketing | Product Development | SEO & SEM Strategy

Why Heading Tags and Content Structure Matter

How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines…

Business Strategy | Experience Design | Privacy & Security | Sustainability

Is GDPR Good for the Environment?

In this post, we explore how the European Union’s new privacy legislation could lead to a higher performing internet that not only maintains user privacy, but also burns less energy…

Accessibility | Product Development

How Many People With Disabilities Use My Website?

Want to know how many people with disabilities use your website? In this post, we’ll explore why that isn’t as easy—or as ethical—as you might think.

Business Strategy | Product Development | Sustainability | Web Development

What Fast Food Drive-Throughs Can Teach Us About Making Fast Websites

HTTP requests and fast food drive-throughs have a lot in common: learn how to avoid long queues and improve your website’s performance.

Data & Analytics | Experience Design | Privacy & Security

Informed Consent in Your Digital Marketing

In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.

Accessibility | Advocacy | Digital Marketing

How Web Content Accessibility Guidelines Improve Digital Products

In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.x) to make your website and other digital products more inclusive and accessible for everyone.

Product Development | Sustainability

Technical Debt, Agile, and Sustainability

In this post, we explore how to dovetail technical debt with sustainability principles. Technical debt can cost organizations time, money, customer relationships, or, in worst-case scenarios, their entire business. What’s…

Accessibility | Advocacy | Sustainability

How to Prioritize Digital Accessibility and Sustainability

In this post, we explore the connection between sustainability and digital accessibility and outline how you can prioritize both, side-by-side, within your own organization.

Advocacy | Business Strategy | Sustainability | Web Development

Introducing the Web Sustainability Guidelines

Here’s how new Web Sustainability Guidelines can help digital product teams align their sustainability efforts with broader corporate ESG reporting standards and measurable climate action.