Is it Time for You to Leave Social Media?
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Six Ways to Create Shared Value
In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
How to Create a Sustainable Content Strategy
From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…
What are Content Briefs? [Free Template Download]
Content briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what’s needed to produce and measure great content. Download our free template…
Which Marketing Metrics Really Matter?
What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…
Measure Content Performance in 7 Steps
How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.
What Can We Really Do About Spam?
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might…
Prioritizing Content Migration on Digital Projects
Content is critical to the success of any website redesign project, yet many organizations overlook the complexity of successfully managing content migration. Here’s how to make sure the process runs…
What is Your Data Disposal Strategy?
In this post, we discuss the benefits and potential pitfalls of your organization’s data disposal practices.