Seven Core CDR Principles
Here are seven core CDR principles that will help you incorporate more ethical and responsible digital practices within your organization.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Navigating Chaos Webinar Series
Learn how to create and implement effective yet flexible communications strategies for uncertain times in this educational webinar series.
Sustainable Digital Marketing: Redefining Success
Is digital marketing still fit for purpose? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more…
Is Your Digital Marketing Strategy at Odds with Your Climate Strategy?
In this post, we cross-examine seven ways to align your organization’s digital marketing strategy with an impactful climate strategy.
How to Find an Ethical Marketing Agency
In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape.
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Is it Time for You to Leave Social Media?
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Six Ways to Create Shared Value
In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
How to Create a Sustainable Content Strategy
From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…