How to Improve Your Digital Supply Chain
Here are eighteen ways that sustainability principles can improve your digital supply chain. We also cover why this matters and what we’ve learned through our own experience.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Business Goals vs. User Experience
In this post, we answer common questions about how to balance a good user experience with the always important (and sometimes competing) goals of your business.
Where do Digital Emissions Come From?
In this post, we discuss how to source and track digital emissions as part of a comprehensive emissions reduction strategy.
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
Four UX Tactics for More Authentic Marketing Automation
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used…
Page Redirects and Website Sustainability
Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…
Why You Should Use Structured Data
In this post, we cover how structured data can improve search engine performance, increase clickthrough rates, and provide more relevant information to target users. Read on to learn more.
How to Create More Inclusive User Personas
Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…
Understanding Google’s “Core Web Vitals”
In this blog post, you’ll learn about Google’s new “Core Web Vitals,” how they impact Google’s search algorithm, and what this could mean for your SEO strategy.