Understanding Customer Journey Maps
Creating a customer journey map can help you design better products and services, build trust, and improve your relationships with customers or other stakeholders. Read on to find out how…
Author
Tim Frick
Content Governance: Categories vs. Tags
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for?
How Ecograder Reduces Website Carbon Emissions
Our free digital sustainability tool Ecograder includes carbon estimation and provide more useful, actionable reporting. Here’s how you can use it to measurably reduce estimated website carbon emissions.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Can Digital Product Passports Save the Web?
In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges.
7 Tips for Better Brainstorming Sessions
Here are seven ways to get the most from your collaborative brainstorming sessions.
Six Dark Patterns to Avoid On Your Website
Every business or organization wants to see increased conversion rates, but some go to extreme lengths. In this post, we explore how UX can be employed to deceive users and…
5 Ways to Keep Your Site from Getting Hacked
Your website is a safe haven for your content and marketing efforts . . . until it isn’t. In this post, we discuss why keeping web software up-to-date reduces your…
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
Four UX Tactics for More Authentic Marketing Automation
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used…