Who’s Responsible for Your Digital Carbon Footprint?
In this post, we explore the question of personal vs. organizational responsibility when it comes to taking meaningful action on your digital carbon footprint.
Author
Tim Frick
Understanding Customer Journey Maps
Creating a customer journey map can help you design better products and services, build trust, and improve your relationships with customers or other stakeholders. Read on to find out how…
Content Governance: Categories vs. Tags
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for?
How Ecograder Reduces Website Carbon Emissions
Our free digital sustainability tool Ecograder includes carbon estimation and provide more useful, actionable reporting. Here’s how you can use it to measurably reduce estimated website carbon emissions.
Can Digital Product Passports Save the Web?
In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges.
5 Ways to Keep Your Site from Getting Hacked
Your website is a safe haven for your content and marketing efforts . . . until it isn’t. In this post, we discuss why keeping web software up-to-date reduces your…
5 Ways to Improve Your Digital Strategy
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.
Four UX Tactics for More Authentic Marketing Automation
Marketing automation can save organizations huge amounts of time and money, but they can also frustrate your customers. In this post, we explore several automation techniques that can be used…
How Performance Budgets Improve Websites
In this post, we cover how a performance budget can make your website faster, improve user experience, and help you build team consensus on performance goals—a more sustainable approach all…
Web Content Accessibility: What’s Next?
Web content accessibility is always evolving. In this post, we cover what you need to know to adapt your digital products and services to meet new and upcoming guidelines.