Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
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Artificial Intelligence
Understanding Social Digital Responsibility
In this post, we explore how Social Digital Responsibility practices can improve an organization’s relationships with people, communities, and society overall.
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Digital Marketing Strategy vs. Climate Strategy
In this post, we cross-examine eight ways to align your organization’s digital marketing strategy with an impactful climate strategy.
Sustainable SEO: Processes and Practices
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search.
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
What is ‘Net Zero’ for a Digital Business?
In this post, we explore what Net Zero targets mean for digital businesses. We also share some ways digitally-enabled organizations can work toward meaningful climate goals.