Web Performance Optimization and Sustainability
Here’s why web performance optimization is critical to sustainability and reducing emissions while also providing other measurable business and digital marketing benefits.
Tag
Artificial Intelligence
What is Corporate Digital Responsibility?
Rigged elections, e-waste, racist algorithms, income inequality, the huge amount of energy, water, and resource use associated with Generative AI—what is the dark side of digital transformation? In this guide,…
Vibe Coding: Practice vs. Theory
This article separates vibe coding hype from fact and outlines practical considerations for using AI tools to develop digital products or services.
What Can We Really Do About Spam?
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might…
Is Ethical and Sustainable AI Possible?
In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more…
Impact of AI Overviews: What You Need to Know
In this article, we explore ten ways to responsibly navigate the impact of AI Overviews on your content strategy and SEO efforts.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Understanding Social Digital Responsibility
In this post, we explore how Social Digital Responsibility practices can improve an organization’s relationships with people, communities, and society overall.
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Digital Marketing Strategy vs. Climate Strategy
In this post, we cross-examine eight ways to align your organization’s digital marketing strategy with an impactful climate strategy.