Build a More Sustainable Marketing Stack
Use these tools to create a more sustainable marketing stack that prioritizes people and the planet across your digital products, services, campaigns, and programs.
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Artificial Intelligence
Understanding Social Digital Responsibility
In this post, we explore how Social Digital Responsibility practices can improve an organization’s relationships with people, communities, and society overall.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
How to Find an Ethical Marketing Agency
In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape.
Sustainable SEO: Processes and Practices
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search.
Is Ethical and Sustainable AI Possible?
In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more…
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
Building Capacity with Digital Governance
In this post, we explore how good digital governance helps organizations build capacity to support sustainability efforts and drive long-term business success. We also share tips on how to improve…
What is Corporate Digital Responsibility?
Rigged elections, e-waste, racist algorithms, income inequality, the huge amount of energy, water, and resource use associated with Generative AI—what is the dark side of digital transformation? In this guide,…
Is Your Digital Marketing Strategy at Odds with Your Climate Strategy?
In this post, we cross-examine seven ways to align your organization’s digital marketing strategy with an impactful climate strategy.