Advocacy | Community Resources | Sustainability

What is Corporate Digital Responsibility?

Rigged elections, e-waste, racist algorithms, income inequality, the huge amount of energy, water, and resource use associated with Generative AI—what is the dark side of digital transformation? In this guide,…

Community Resources | Digital Marketing | Sustainability

Is Your Digital Marketing Strategy at Odds with Your Climate Strategy?

In this post, we cross-examine seven ways to align your organization’s digital marketing strategy with an impactful climate strategy. 

B Corporation | Community Resources | Digital Marketing

How to Find an Ethical Marketing Agency

In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape. 

Advocacy | Digital Marketing | Sustainability

Is Enshittification Our Biggest Marketing Challenge?

In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…

Advocacy | Business Strategy | Sustainability

Is Ethical and Sustainable AI Possible?

In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more…

Advocacy | Data & Analytics | Privacy & Security | Sustainability

Understanding Data Inequality

In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.

B Corporation | Business Strategy | Data & Analytics

Six Ways to Create Shared Value

In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.

Content Strategy | Digital Marketing | Sustainability

How to Create a Sustainable Content Strategy

From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…

B Corporation | Business Strategy | Sustainability

Environmental Digital Responsibility

In this post, we explore how Environmental Digital Responsibility can help you better understand the ecological consequences of your organization’s digital decisions.

B Corporation | Business Strategy | Sustainability

Advancing Economic Digital Responsibility

In this post, we explore how economic digital responsibility impacts technology-related financial decisions, including potential problems and solutions you can use in your own organization.