How to Create a Sustainable Content Strategy
From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…
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Artificial Intelligence
Environmental Digital Responsibility
In this post, we explore how Environmental Digital Responsibility can help you better understand the ecological consequences of your organization’s digital decisions.
Advancing Economic Digital Responsibility
In this post, we explore how economic digital responsibility impacts technology-related financial decisions, including potential problems and solutions you can use in your own organization.
How to Find an Ethical Marketing Agency
In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape.
Is Ethical and Sustainable AI Possible?
In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share some ideas on how to use AI tools more…
Understanding Social Digital Responsibility
In this post, we explore how Social Digital Responsibility practices can improve an organization’s relationships with people, communities, and society overall.
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Six Ways to Create Shared Value
In this post, we cover five ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.