Content Strategy | Data & Analytics | Digital Marketing

Measure Content Performance in 7 Steps

How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.

Digital Marketing | Privacy & Security | Sustainability

What Can We Really Do About Spam?

Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might…

B Corporation | Business Strategy | Sustainability

What is ‘Net Zero’ for a Digital Business?

In this post, we explore what Net Zero targets mean for digital businesses. We also share some ways digitally-enabled organizations can work toward meaningful climate goals.

Content Strategy | Digital Marketing | Experience Design

Prioritizing Content Migration on Digital Projects

Content is critical to the success of any website redesign project, yet many organizations overlook the complexity of successfully managing content migration. Here’s how to make sure the process runs…

Business Strategy | Design | Digital Marketing | Experience Design

Understanding Customer Journey Maps

Creating a customer journey map can help you design better products and services, build trust, and improve your relationships with customers or other stakeholders. Read on to find out how…

Digital Marketing | Experience Design | SEO & SEM Strategy | Sustainability

Page Redirects and Website Sustainability

Make your content more usable, findable, and sustainable by incorporating page redirects and helpful error messages into your website governance strategy. This is a straightforward SEO best practice that can…

Design | Experience Design | Product Development

How to Prioritize Features For Digital Products

In this guide, we explore several methods to prioritize features for digital products and services, including the one we use at Mightybytes. Prioritizing features in cycles can help you manage…

Business Strategy | Content Strategy | Design | Digital Marketing | Experience Design

How to Create More Inclusive User Personas

Marketing and user personas are helpful research tools, but they’re not perfect. In this post, we explore where personas shine, why they sometimes fail, and ways to use them more…