How Card Sorting Improves User Experience
Discover how card sorting—a user experience (UX) design exercise that engages real users—can inform a website’s information architecture and help people more quickly find the content they need.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
12 Website Governance Tips for Better Content Marketing
In this post, we cover 12 tips for planning and executing a good website governance strategy that helps you consistently meet business and marketing goals over time and across teams.
How to Set Up a Google Analytics Goal Strategy
Google Analytics can be overwhelming. If you get lost when logging in to your account, you’re not alone. In this post, we cover how to set up a Google Analytics…
How to Create a Content Calendar You’ll Actually Use
Content calendars can help you plan blog content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content…
A Handy Cheat Sheet for Repurposing Content [Free Download]
Part of a successful content strategy involves taking successful pieces of content and repurposing them for other mediums. This helps you get more mileage out of the efforts you’re putting…
Which Keywords Do My Competitors Rank For?
You can’t generate a list of all the keywords your competitors rank for with the click of a button, but by doing a bit of research, you can create a…
How to use SEO for Lead Generation
In this post, we share how Mightybytes uses SEO for lead generation in tandem with content strategy and conversion rate optimization tactics to help our clients meet their business and…
Does My H1 Tag Always Have to Be Optimized for Search?
Content plays as important a role as design on your website’s homepage. The words that appear on your website not only communicate what you do and what you stand for,…
Content Governance: Categories vs. Tags
Your blog has a sprawling list of tags and categories. How can you build a taxonomy that helps your customers find what they’re looking for?
Content Governance: Questions to Ask Before Launching a User Forum or Community Site
She said WHAT!? Don’t be taken aback by angry trolls. Here are the policies you need to put in place before you launch a Facebook page or online community.