Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
Six Ways to Create Shared Value
In this post, we cover six ways that organizations across sectors can create shared value for their stakeholders—customers, community, workers, the environment, and so on.
How to Find an Ethical Marketing Agency
In this guide, we cover how purpose-driven organizations can find an ethical marketing agency partner in an often confusing industry landscape.
How to Create a Sustainable Content Strategy
From stakeholder research to data, analytics, and impact measurement, many components go into creating a sustainable content strategy. In this post, we’ll help you cut through the noise to create…
Navigating Chaos Webinar Series
Learn how to create and implement effective yet flexible communications strategies for uncertain times in this educational webinar series.
How Web Content Accessibility Guidelines Improve Digital Products
In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.x) to make your website and other digital products more inclusive and accessible for everyone.
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
Is Enshittification Our Biggest Marketing Challenge?
In this post, we explore why enshittification drives some of the biggest digital marketing challenges facing our industry. We also explore how to strategically address these challenges in your own…
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
How to Improve Your Digital Supply Chain
Here are eighteen ways you can use sustainability principles to improve your digital supply chain. We also share why this matters and what we’ve learned through our own experience.