How Crawl Optimization Improves Website Sustainability
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue.
Category:
Digital Marketing
Redefine success in digital marketing so your efforts help communities and ecosystems thrive. The articles below can show you how.
How do I Create an SEO Keyword Strategy that Works?
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective…
Build a More Sustainable Marketing Stack
Use these tools to create a more sustainable marketing stack that prioritizes people and the planet across your digital products, services, campaigns, and programs.
Understanding Data Inequality
In this post, we explore how data inequality shows up in common business, communications, marketing, and technology decisions. We also offer several action items to address this growing problem.
Informed Consent in Your Digital Marketing
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.
How to Design a Sustainable Data Strategy
In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.
Where do Digital Emissions Come From?
In this post, we discuss how to source and track digital emissions as part of a comprehensive emissions reduction strategy.
Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
Our Problem-Framing Template (Free Download)
Problem framing can help project stakeholders get on board with precisely which problem you aim to solve, why, and for whom. In this article, we break down the problem framing…
How to Improve Your Digital Supply Chain
Here are eighteen ways that sustainability principles can improve your digital supply chain. We also cover why this matters and what we’ve learned through our own experience.