Content Strategy | Digital Marketing

How Story Structure Improves Content Marketing

In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your…

Business Strategy | Design | Experience Design

Business Goals vs. User Experience

In the countless decisions it takes to bring a website or digital product to life, your business goals will often face off against your users’ expectations. How might you find the…

Content Strategy | Digital Marketing

Developing a Sustainable Content Workflow

In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential…

Content Strategy | Design | Digital Marketing | Experience Design

Our Problem-Framing Template (Free Download)

Problem framing can help project stakeholders get on board with precisely which problem you aim to solve, why, and for whom. In this post, we break down the problem framing…

Content Strategy | Digital Marketing | Web Development

Gutenberg Migration: Step-by-Step

In this post, we cover key steps you should consider taking when migrating your website to Gutenberg, the WordPress’ block-based editor.

Experience Design | Web Development

Migrating to Gutenberg: Frequently Asked Questions

Considering a website redesign sometime soon? In this post, we answer common questions on how WordPress’ “Gutenberg” editor has changed the website redesign process. If you’re thinking about migrating to…

B Corporation | Business Strategy | Content Strategy | Digital Marketing | Sustainability

We’re Declaring a Climate Emergency

Mightybytes has joined hundreds of other companies and thousands of jurisdictions around the world in declaring a climate emergency. We’re committing to net zero emissions as quickly as possible. You…

Content Strategy | Experience Design | Mobile Devices | Sustainability

Mobile First Design and Sustainability

Designing for mobile devices first can lead to more user-friendly—and energy efficient—digital products and services. In this post, we explore why mobile first is a potentially more sustainable design approach.

Content Strategy | Digital Marketing | Sustainability

Evergreen Content is More Sustainable

In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.

Content Strategy | Digital Marketing | SEO & SEM Strategy

5 Ways to Improve Your Digital Strategy

Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a digital marketing event at Mightybytes—for staying on top of your goals.