Content Strategy | Design | Digital Marketing | Experience Design

Better Component-Based Design Solutions with Style Tiles and Content Patterns

In this post we’ll talk about how style tiles, content patterns, and component-based design can save time while creating a more flexible design system for your website or digital product.

Data & Analytics | Digital Marketing | SEO & SEM Strategy

Integrating SEO and PPC Campaigns

SEO and PPC (pay-per-click) ads should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved?

Data & Analytics | Privacy & Security | Sustainability

How to Design a Sustainable Data Strategy

In this guide, we walk you through nine essential steps to designing a sustainable data strategy for your organization.

Design | Experience Design | Product Development

How to Prioritize Product Features

In this guide, we explore several methods to prioritize features for digital products and services, including the one we use at Mightybytes. Prioritizing features in cycles can help you manage…

Business Strategy | Digital Marketing

How to Get Stakeholder Buy-In For Your Digital Marketing Strategy

In this article, we explore which stakeholders you should engage, and what unique needs each group may have, when devising a digital marketing strategy.

Data & Analytics | Digital Marketing

Which Marketing Metrics Really Matter?

What you measure reveals what you value. Finding and tracking the right marketing metrics for your organization will put you on track to drive long-term success grounded in ethics and…

Data & Analytics | Digital Marketing

What is Successful Digital Marketing?

In this article we explore different ways to define, adopt, and measure successful digital marketing.

Content Strategy | Digital Marketing

How to Create a Content Calendar You’ll Actually Use

Content calendars can help you plan content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content calendar…

Content Strategy | Data & Analytics | Digital Marketing

Measure Content Performance in 7 Steps

How do you know if the content you create has a measurable impact? In this post, we break the content performance measurement process into seven simple steps.