Business Goals vs. User Experience
In this post, we answer common questions about how to balance a good user experience with the always important (and sometimes competing) goals of your business.
Tag
Governance
Can Digital Product Passports Save the Web?
In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges.
Why Heading Tags and Content Structure Matter
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines…
Sustainable Data Governance for Marketers
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with…
What are Content Briefs? [Free Template Download]
Content briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what’s needed to produce and measure great content. Download our free template…
Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
12 Website Governance Tips for Better Content Marketing
In this post, we cover 12 tips for planning and executing a good website governance strategy that helps you consistently meet business and marketing goals over time and across teams.