Can Digital Product Passports Save the Web?
In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges.
Tag
Governance
How to Successfully Navigate a Homepage Redesign
In this post, we cover how to manage stakeholder expectations about content during a homepage redesign and beyond.
How to Create a Content Governance Plan
In this post, we discuss how to successfully create—and implement—a content governance plan that helps you build capacity and sets your organization up for long-term success.
Product Management and the Build Trap
In this post, we explore how good product management practices can help you escape the build trap and create long-term value for your organization and customers.
Improve Content Consistency with Editorial Guidelines
In this post, we highlight the important role editorial guidelines play in executing—and maintaining—a successful content strategy, especially for organizations that want to scale their content marketing efforts over time.
Content Audit: A Step-by-Step Guide
In this detailed post, we cover several common reasons why you might need a content audit, then walk you through the process of executing a successful audit.
Developing a Sustainable Content Workflow
In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential…
Evergreen Content is More Sustainable
In this post, we unpack the long-term benefits of creating evergreen content as part of an effective and more sustainable content governance plan.
12 Website Governance Tips for Better Content Marketing
In this post, we cover 12 tips for planning and executing a good website governance strategy that helps you consistently meet business and marketing goals over time and across teams.
How to Create a Content Calendar You’ll Actually Use
Content calendars can help you plan blog content, but things fall apart when too much planning makes calendars unusable under real-world constraints. Here’s how to set up an easy-to-use content…