Build a More Sustainable Marketing Stack
Use these tools to create a more sustainable marketing stack that prioritizes people and the planet across your digital products, services, campaigns, and programs.
Tag
Artificial Intelligence
Is Your Digital Marketing Strategy at Odds with Your Climate Strategy?
In this post, we cross-examine seven ways to align your organization’s digital marketing strategy with an impactful climate strategy.
Sustainable SEO: Processes and Practices
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search.
What Can We Really Do About Spam?
Spam is one of those daily problems we deal with when communicating via the internet. In this post, we explore what you can do about spam and how we might…
Building Capacity with Digital Governance
In this post, we explore how good digital governance helps organizations build capacity to support sustainability efforts and drive long-term business success. We also share tips on how to improve…
What is Corporate Digital Responsibility?
Rigged elections, e-waste, racist algorithms, income inequality, the huge amount of energy, water, and resource use associated with Generative AI—what is the dark side of digital transformation? In this guide,…
What is ‘Net Zero’ for a Digital Business?
In this post, we explore what Net Zero targets mean for digital businesses. We also share some ways digitally-enabled organizations can work toward meaningful climate goals.